Sometimes It’s Better to Quit and Move On
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Entrepreneurs, almost by definition, are adventurous. They strive to make a business thrive in the marketplace. They want their ideas to stand out from all the other ideas that circulate in the marketplace.
But it’s almost a rule that entrepreneurs, as a result of their risk-taking attitudes, “fail” at one time or another. They may learn valuable lessons from those “failures”. Nevertheless they fail in the concrete business sense. Perhaps it just wasn’t the right time for the idea. Or maybe the business lacked long-term vision. There are endless possibilities for the bust.
Most, though, learn at least one important lesson from those failures: the importance of knowing to move on. They know, after several trial-and-error cycles, when they’re just wasting their time on something that simply won’t work.
They learn to trust their instincts, in that sense. And there’s nothing wrong with that.
Haven’t those of you who are avid readers come to predict the quality of the books after reading just a couple of chapters? Surely many of you, after realizing that reading the rest of the book will be an utter waste of time, set it aside and read another book. Perhaps you come to a moment in time that feels more appropriate to read it.
The same happens in entrepreneurship, business, and leadership. Leaders sell ideas. They sell those ideas using different methods. Sometimes those ideas don’t gain ground. Sometimes the methods used to spread those ideas don’t actually spread them.
So what should a leader do when that happens?
Find another idea! Find another method! Recognize the failure in a timely manner, quit your energy-draining efforts, find a new idea or a new method, and try to make it work. Don’t waste your precious time on projects that you realize aren’t worth the time or effort.
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