the art of leading

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The 3rd step is having a planned presentation:

Planned presentation

A lot goes into planning an effective presentation. A rough outline may include finding or creating the potential costumer’s needs, presenting how the product will fill those needs, and responding to objections. Leaders also need to have a planned presentation. This doesn’t imply memorizing every last word. It does mean being able to be organized and coherent when communicating your message. If you start mumbling disparate sentences that are loosely related to that message, prospects will lose your line of thought. For this reason you need to have a proper outline of what you are going to communicate.

You must also be prepared to handle any objections. For a salesperson that may mean prospects complaining about a high price tag. For leaders it may mean people telling you that your cause isn’t worth working for. There are a couple of other suggestions I believe will aid in the leader’s presentation. I believe the leader must emphasize the goal or vision of his journey. It must also contain a reasonable outline of the plan to meet this goal. In other words, the planned presentation is the perfect moment to make others feel happy to do what you’re asking them.

This phase may not be a specific moment in time. It may be a process in and of itself. This includes building trust with the prospect, among other things. But it is a presentation nonetheless. So prepare yourself. You may be totally convinced of your vision, but if you aren’t prepared to present it, it will not be captured by anyone.

Categories : General Leadership //